Guide to Agile Marketing

In ON.marketing we use agile project management and work with our client’s marketing strategies in sprints.

Agile Marketing Defined

A sprint is a short period of time that is part of a bigger project. Sprints are complete when the time period expires no matter the actual outcome and deliverables.

Our principles of Agile Marketing

  • Satisfy the client’s requirements and continually develop growth strategy and tactics.
  • Change and requirement changes are part of being agile and an actual┬ácompetitive advantage.
  • It is important to deliver on tactics and results frequently. Delivery preference will be placed on the shortest possible time span.
  • Customer feedback and involvement is important at every stage of a sprint.
  • Data is the primary measurement of progress and usually beats opinions.
  • After every sprint, the team reflects on how to become more effective.