Instagram Engagement – How to measure it depending on your business

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instagram engagement rate

Instagram tends to be our favorite tool when we are talking about Social Media advertising. Brands related to fashion, cosmetics, jewels, beauty, travel and more, use Instagram to grow their revenues. Advertisers devise their creative plans, releasing countless posts and giveaways, expecting to hack the IG algorithm and grow the account. As you already know […]

Search Trends – Top holiday-related keywords in Greece

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Top holiday-related search trends in Greece by Dear diary, Another day in the office, in front of my laptop, comfortably seated in my chair, constantly thinking about’s new blog post. Searching for something interesting and “light” also, as we are in mid-July. And suddenly, BOOM! Eureka! I will make an article about the […]

Conference: All Things Performance & Growth ’18

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Growth Marketing and Online Performance If you are familiar with meanings like “Sales Funnel”, “Growth Marketing” and “Performance” then you should not miss the “All Things Performance & Growth 2018” event. Two days full of inspirational speeches and networking opportunities, aiming to broaden your knowledge. Get ready to fill your notepads with practices, methods, and […] in Search, Performance & Digital Marketing Conferences

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SEO conferences with

Here is the list of the next events that our team will be attending: All Things Performance Greece 2018 (Panos Ladas will coordinate a panel discussion) SearchLove Boston – 10th & 11th June, 2019 (80% sure) SearchLove London London – 14th & 15th October, 2019 (100% sure) Inbound 2019 SEPTEMBER 3-6, 2019 | BOSTON, MA Pubcon Pro […]

State of Digital Conference | London, 8-9 October

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State of Digital, 8-9 October, London, UK State of Digital is the place where those working in digital can find the right content, which fits their needs, their current position and the state of the digital marketing implementation of their companies. Here they can read, learn and share the right content with the right people […]

What’s New in the HubSpot Growth Platform From INBOUND 2018

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hubspot news

This week over 24,000 people joined us from all around the world to learn, connect, and celebrate customer-centric businesses at INBOUND 2018. From marketing to sales to customer success, there were great speakers, inbound experts, and opportunities to grow. In addition to the hundreds of great sessions at INBOUND, this year also brought with it […]

The Best of the Best Product Pages of 2018

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Your company’s landing page is its first impression. It determines what potential customers see first, whether they click around to see more and possibly makes a purchase, maybe even whether they sign up to your email list to receive regular updates. For eCommerce businesses. the first impression visitors have of your brand is often the […]

2018 Email Industry Conditions

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So… a few months ago we at asked tens of thousands of email geeks to tell us about themselves at work. Most people were like, “Nope. Got better things to do with my life.” But there were about a thousand people who decided to take one for the team and give us a solid 7 minutes […]

Building Better Customer Experiences

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Are you mindful of your customer’s experience after they become a lead? It’s easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this week’s episode of […]