Giannis Antetokounmpo – A solid example of Growth

giannis antetokounmpo nba mvp 2019

The NBA MVP 2019, Giannis Antetokounmpo is an example of Growth

You don’t have to be a basketball devoted fan to know Giannis Antentokounmpo, aka “Greek Freak”. Giannis Antetokounmpo is a Greek basketball player, currently playing in NBA, for Milwaukee Bucks. He was awarded the ultimate prize, the 2019 NBA MVP of the season at the age of the 24. Impressive but possible. But how he managed it? We made a list about what we think Giannis Antetokounmpo did and grabbed the MVP 2019 award

  • Passion & Love
  • Teams as tools
  • Start the trip
  • High Competition
  • USP
  • Dominate the Market

Passion & Love

Approaching the top is interwoven with deep passion and love what you choose to do for a living. Imagine a startup founder hating Innovation or pitching in front of investors. Failure is more possible than success because someone will do it better than you. Define where you are good at and make happy thoughts, acting like a person who found what exactly want to do for earning her/his salary (or income for business) and let it flood your brain. Giannis Antetokounmpo already knew what we want to do for a living. Playing in the NBA.

Giannis Antetokounmpo’s first interview.

Use teams as tools

Αrmy of one is no longer a trend. You need to find the team that will support and let you deploy your talent. Teams are essential for your way to the top because support and interaction with other people will expose your mind to more ideas and optimize your final product, except backing you up in the harsh moments. But don’t get overly attached to teams and members of them, especially when you are at the beginning of your career. Get what you want, give them back what you can and move forward. So if you are an entrepreneur or a startup founder try to built teams and use them as a valuable tool for your Growth. PS: Don’t forget to keep partners.

Start the trip

Or else, launch a product and go out in the market. The bigger the market, the higher the potential. Nowadays, is easier to discover new markets, A/B test your messages or create niche audiences to target and finally expose your product to millions of consumers. This is probably the most important step. Because you did it. You have your idea, traveling around the globe, aiming to return back revenue and moral satisfaction. That’s what Giannis Antetokounmpo did. He flew from Greece to the USA, the biggest market for basketball players, where consumers are willing to pay for the product.


Now it’s time to make a separation. What you did to reach your current status MUST stay in the past. Never recall the good or easy days of the past. Look forward and start working, ask for feedback and devote yourself to the optimization of your product/business. Stay alert for things that may harm you, raise your defense and strategically plan your penetration to the market. Try to find ways to work efficiently, ideally not 24/7 but probably that will happen. The results will reward you. Giannis Antetokoumpo is an example of hard work:

Giannis Antetokounmpo body tranformation

A few steps away from Growth

High Competiton

One thing is for sure, that competition will go wilder when you are getting closer to the top. The only way to handle this pressure is to innovate, experiment -when possible- and keep your eyes on the target. Also competing with giants helps to find opportunities or weak points of competitors and exploit them. You have also to be prepared for “low blows” or things that you didn’t see them coming. Don’t get panicked. It’s normal.


Make clear and visible your USP(s). Why someone to choose your product or service rather your competitor’s? The answer is “Because____your USP(s)_____”. Share with audiences what makes you special and why it is better for someone to give you a certain amount of money. Tell people how they will feel when they buy your products or services. Gianni’s USPs are stability in performance, high average on scoring points (18.8 per game) and athletic qualities.

Dominate the market

The time has come! Go out and make your product/service famous. Set up plans to make people aware of your brand and how to stay on top of mind. Find recipes, hacks or tools to achieve it. Of course, you are not alone in this final step. Remember that you have your team and the selected partners. They will be the hands to make you dominate the market, making more and more people to trust you and gain value from your brand. Imagine Giannis Antetokounmpo without a good coach, an experienced training team, basketball specialists, etc. None of the above would have happened.

Giannis Antetokounmpo NBA MVP 2019

greekfreak nba mvp 2019

Congratulations Giannis Antetokounmpo for being the first Greek NBA MVP title holder!

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