Black Friday 2019 – Digital Στρατηγική σε 5 απλά βήματα [λίστα]

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Ένα μήνα πριν τη Black Friday 2019 στην Ελλάδα και όλα δείχνουν πως η διαφημιστική δαπάνη θα αυξηθεί, αφού ολοένα και περισσότερες online επιχειρήσεις μπαίνουν στο παιχνίδι. Το 2019 το καταναλωτικό κοινό δείχνει πιο «εκπαιδευμένο» από ποτέ για την Black Friday, μιας και το εκτπωτικό αυτό γεγονός έχει βρει τη θέση του μέσα στην συμπεριφορά […]

Το Optimization Academy Power Day επιστρέφει στη Ελλάδα!

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Το εξειδικευμένο σεμινάριο για την αύξηση των πωλήσεων του eshop σας, πραγματοποιείται για 2η φορά στη χώρα μας, με 50 “προνομιούχους” συμμετέχοντες να έχουν ήδη κάνει το μοναδικό αυτό event, sold out! Όλοι αυτοί οι τυχεροί επαγγελματίες από το χώρο του eCommerce θα παρακολουθήσουν το σεμινάριο με ενόητητες: Βασικές Αρχές Conversion Rate Πως σκέφτονται οι […]

Search Trends – Top holiday-related keywords in Greece

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Top holiday-related search trends in Greece by Dear diary, Another day in the office, in front of my laptop, comfortably seated in my chair, constantly thinking about’s new blog post. Searching for something interesting and “light” also, as we are in mid-July. And suddenly, BOOM! Eureka! I will make an article about the […]

Checkout Pages Optimization – [10 Free Tips]

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Checkout Pages Optimization – A study by An ancient saying in eCommerce says: “If eCommerce professionals recognized the importance of the Checkout page, they would make it Homepage”.  The true meaning behind this phrase is that in the majority of the eshops do not pay attention to the checkout page. The page where the […]

5 things to know about Mobile First Indexing

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Mobile-first indexing is not a new thing in the Online world. It is a change that inevitably would happen. In a world with billions of smartphones and mobile devices, it seems quite logical. Also logical is the way it works. The philosophy of the mobile-first indexing is that Google algorithms will start searching the mobile […]

[SEO Strategy] – 5 things to consider

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SEO strategy is important for almost everyone you runs an online business, no matter the size of the business.  But first; What is Search Engine Optimization (SEO)? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.Source: In mid-2019, […]

Giannis Antetokounmpo – A solid example of Growth

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The NBA MVP 2019, Giannis Antetokounmpo is an example of Growth You don’t have to be a basketball devoted fan to know Giannis Antentokounmpo, aka “Greek Freak”. Giannis Antetokounmpo is a Greek basketball player, currently playing in NBA, for Milwaukee Bucks. He was awarded the ultimate prize, the 2019 NBA MVP of the season at […]

Content Marketing & SEO for Hotels at Hotel Tech 2019

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Panos Ladas presents (in Greek) the latest trends in SEO & Content Marketing during Hotel Tech 2019, organized by InfoComWorld in Athens. was a sponsor along with: pylones COSMOTE logicom Kotsovolos Accenture CANDI and this is the agenda and the speakers of the conference: Κώστας Νόστης – Πρόεδρος Οργανωτικής Επιτροπής Content Marketing for hotels: […]