Mobile-first indexing is not a new thing in the Online world. It is a change that inevitably would happen. In a world with billions of smartphones and mobile devices, it seems quite logical. Also logical is the way it works. The philosophy of the mobile-first indexing is that Google algorithms will start searching the mobile version of your site to index first. The website with a mobile-friendly version and sitemap(s) ready to be indexed first, it will be rewarded with better ranking. It makes a lot of sense if you consider that Google is always on the pursuit of making the Internet better. The majority of the people we know have a smartphone and make dozens of searched, daily.
This is what exactly Google wants to optimize. The time we spent on smartphones is valuable and when we search for something we should not experience negative things. An issue like a not responsive website, a product page with a tiny product image and more things like these, must be eliminated. This will happen if everything on a website is optimized for mobile devices. And the starting point is the sitemap of your website.
5 Mobile-first Indexing Things to Know
Our experts collected some basic things about the way mobile-first indexing works and what is the impact on your SEO efforts. By the way, you should talk to your SEO consultant to design this transition because there is always the danger of losing important organic value. If you don’t have a consultant, we are always available for a meeting to discuss your online success. To ensure ranking in 1st page in a mobile-first indexing environment you must
- If your website is responsive or has an identical mobile and desktop version, you don’t have to do anything.
- If you have a separate mobile site then make sure that Content, Structured Data, Metadata, XMLs, Social Metadata are exactly the same in both versions. (mobile+desktop)
- Your rankings will not be determined only from your mobile site.
- If you don’t have a mobile version of your website then expect to see a significant drop in your rankings. Competition and bad UX will lead to this.
- If your site is responsive, then focus on optimizing User Experience. If your site has a different mobile site, then spend your efforts in making two versions identical, else you will lose in rankings.
ON.marketing has a solid experience in SEO and we can be your partners in this transition, helping you to win more traffic online, increasing your revenue and achieving your business goals!
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